The bustling halls of the Anaheim Convention Center were alive with energy as the Natural Products Expo West 2025 kicked off, bringing together innovators, entrepreneurs, and eco-conscious consumers from around the globe. The air buzzed with anticipation, each booth a showcase of groundbreaking products, sustainable practices, and the latest trends in health and wellness. Amid the vibrant displays of plant-based foods, organic beauty products, and cutting-edge supplements, attendees eagerly exchanged ideas, sparking conversations that promised to shape the future of the natural products industry. In this whirlwind of discovery and opportunity, one thing was clear: the movement toward a healthier, more sustainable world had never felt so unstoppable.
Expo West showcased over 3,000 brands, featuring a wide range of products in categories like natural and specialty food and beverages, supplements, personal care, organic, and lifestyle. A record 30% of these brands were new to the event, reflecting the continued growth in this sector. The 44th edition of Expo West attracted more than 64,000 attendees from the health and nutrition sectors, with nearly two-thirds of them being qualified buyers, including retailers, distributors, hosted buyers, and food service providers. These staggering numbers once again prove that this is the premier destination for connecting with natural, organic, and healthy lifestyle buyers. In addition to all of the great products that were being introduced, there were plenty of education sessions, including State of the Industry for Vitamins & Supplements, the State of Natural Products in 2025 and many more.
MALK Organics, a leading plant-based milk brand, was once again front and center at Expo West. MALK is a brand that truly defines what Expo West is all about. Created as a clean alternative to other milks, it was first sold at farmer’s markets and grew organically as people began reaching for MALK’s simple and clean ingredient list. MALK was announcing the launch of two new 100% clean-label products: Unsweetened Organic Coconut and Unsweetened Organic Soy. Both options align with MALK’s commitment to offering the cleanest plant-based milks, free from gums, oils, or artificial additives. The Unsweetened Coconut Milk is made with just four organic ingredients and offers a velvety texture and subtle sweetness, perfect for drinks, smoothies, and recipes. The Unsweetened Soy Milk, with three organic ingredients and 6g of plant-powered protein per serving, is ideal for coffee and smoothies. These new products will be available in Whole Foods and Sprouts, with Organic Soy MALK debuting exclusively in Whole Foods this March.
“What we say at MALK is we want our products as close to mother nature as possible, so that means as few ingredients as possible, so our almond MALK is simply almonds, water and salt and that’s it. We aren’t trying to compete dairy, but those who want plant-based, we offer the cleanest,” Jason Bronstad, CEO of MALK said.
Positive Beverage, a brand committed to offering health-conscious hydration and energy drinks with clean, functional ingredients was showcasing their recently rebranded and reformulated products, highlighting its Positive Energy and Positive Hydration drinks that are now free from sugar, artificial sweeteners, calories, and erythritol.
“There are two populations, those that don’t care and just want there energy and that’s fine, but there are others that have become more educated and those that care about what they are putting in their body and that is the consumer we are going after,” Shannon Argyros, CEO and Co-Founder of Positive Beverage said. “It’s like a multi-vitamin in a can and it’s clear, that is the beauty of it.”
Positive Beverage is offering a healthier alternative to the many energy drinks and hydration products on the market that are filled with artificial chemicals and ingredients, while positive energy gives you that boost by simply using organic green tea. The entire product line emphasizes the importance of what we put into our bodies and the fact that kids are grabbing cans off the shelves and this is a product you can feel good about having in your refrigerator and anyone in the house can drink it. For more information, visit: Positive Beverage
Four Sigmatic, the leading functional coffee brand in U.S. retail, is set to launch 11 new products by summer 2025, expanding its range of coffees, lattes, teas, and more. These new offerings cater to Gen Z and millennial consumers seeking high-quality, customizable beverages that go beyond a caffeine boost, incorporating functional mushrooms and adaptogens to support focus, energy, gut health, immune function, and stress relief. The lineup includes instant coffee and coffee lattes with lion’s mane mushrooms, ground coffee, K-Cup pods, and hot cocoa made with reishi mushrooms for stress relief. Available at Sprouts Farmers Market and Whole Foods, these easy-to-prepare products promise convenience and functional benefits at a reasonable price, aligning with Four Sigmatic’s mission to deliver flavorful, functional drinks to health-conscious consumers.
“We launched the tea line about a year ago, and with the multi-serve instant tea, because tea bags have plastics in them, so if you soak tea bags with hot water the hot water melts those micro-plastics, but then also having tea with functional benefits and aptogens is something consumers have wanted,” Tero Isokauppila, Four Sigmatic’s Founder and CEO said.
Expo West is the platform for bringing creativity to the world, where you’ll find new companies trying to make their mark, as well as those that started at Expo West years ago, now introducing their latest innovative products to everyone in attendance. Juxx was showcasing their “Super Wellness” juice blend that was created to revolutionize the juice industry with their all-natural, science-backed beverages that were created with ingredients that promote health and wellness. While there have been many new versions of pizzas and crusts that have hit the market in the past few years, Massa Pizza Company was showcasing their classic Sicilian Style Bakery pizza. Fresh ingredients that top a crust that is unlike any other and tastes like anything but frozen and is simply trying to bring the best pizza possible into your home. Gimme Seaweed introduced their new flavors in their Grab & Go format, including Korean BBQ and Chili Lime, which are umami rich roasted seaweed snacks that are USDA Organic and Non-GMO Project Verified,. You also had companies such as AMZ Tropical Gin that were trying to make their way into the American market. AMZ is a truly unique gin that is created with typical Amazon ingredients that are paired with a wide range of high-end gin ingredients that gives it a memorable flavor regardless of how you drink it.
My Better Batch showcased their line of premium, scratch-made baking mixes that delivered better-than-homemade results with unmatched convenience. Crafted to impress, these mixes were designed so no one would believe they came from a box. Founded by a former KIND Snacks executive and busy working mom, the brand was born out of a desire to create an elevated “baking hack” that fit into real life—ready in 15 minutes or less, without sacrificing quality or flavor. My Better Batch redefined what a boxed mix could be, one indulgent bite at a time. Melting Forest, the science-backed functional beverage brand powered by mushrooms, nootropics, and adaptogens, was showcasing its flagship drinks: Mushroom D-Stress and Mushroom Energy. Guests were treated to a wide range of flavors from the wellness-focused beverages designed to enhance focus, reduce stress, and support overall well-being. Mushroom D-Stress, a Certified Non-GMO, caffeine-free sparkling drink, promotes calm and mental clarity without drowsiness, thanks to a blend of Organic Reishi, Organic Lion’s Mane, L-Theanine, Rhodiola, Lemon Balm, and Magnesium.
If there was one brand that really stole Expo West, it had to be Bitchin’ Sauce. Their almond dip line continued to introduce creative flavors as at Expo West they rolled out Pickled Pepper, Smoke Show and Creamy Jalapeño, leaving little doubt they have a flavor for every palate. In addition to a booth that was non-stop energy and fun, they also put on an incredible night of music at the House of Blues featuring Third Eye Blind and L.A. Edwards. For more information, visit: Bitchin’ Sauce
One of the highlights every year at Expo West is the awarding of the NEXTY Awards, which celebrates the best in the natural products industry, with over 1,000 products entered in 34 categories. Judges select one winner per category from the amazing collection of 161 finalists, as well as three Editor’s Choice Award winners. Pure Indian Foods won the Spice and Condiments category with their Organic Fermented Pickle, BrainMD won the Supplement for the Body with their Peak Energy, the Certified Organic Product Winner was Rumiano Cheese Company with their flavorful Pepper Jack Queso and El Nacho won Savory or Salty Snack for their Ms. Mango White Corn Tortilla Chip just to highlight a few of the incredible winners.
Expo West 2025 was a resounding success, bringing together industry leaders, innovators, and thousands of passionate attendees to explore the latest trends, products, and breakthroughs in the natural products sector. The event offered unparalleled networking opportunities, inspiring keynote speakers, and hands-on experiences that left everyone feeling energized and motivated. With a vibrant atmosphere and a strong sense of community, Expo West continues to be the premier event for professionals looking to stay ahead of the curve. If you want to be part of the next wave of industry transformation, don’t miss Expo West 2026—it promises to once again be impactful in so many ways, while leading the way in creativity and the continually changing world of organic and healthy products.
For more information, visit: Expo West
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