If you want to know what separates those who talk the talk but can’t walk it, stop in your tracks and listen to the man whose talk will get you walking into the life you’ve only dreamed of when internationally recognized business coach and creative marketer Gordon Fraser offers a jumpstart into 2025 with expert guidance on goal-setting, overcoming procrastination, and cultivating an empowering growth mindset that will make this upcoming year your most successful one yet.
With over 15 years of entrepreneurial expertise, Fraser has helped propel the clean beauty and wellness company Arbonne to unprecedented success, contributing $500 million in accumulated sales and playing a vital role in the company’s nearly $800 million in annual sales [for typical results: earnings.arbonne.com]. Representing the top 0.4% of success within the organization, Fraser’s efforts have outpaced even celebrated brands like Gwyneth Paltrow’s GOOP, solidifying Arbonne’s place as a leader in the clean beauty space.
Fraser has paved the way for a new era of inclusivity and innovation in clean beauty. While he originally rose to fame as “the man in a woman’s world,” his dynamic leadership and expertise in personal development, sales strategy, and holistic wellness have transformed countless lives. Fraser’s exceptionally high-functioning skill set has made him a sought-after motivational speaker and coach. Says Fraser, “My mission is to empower people to unlock their potential, lead with authenticity, and create prosperity—personally, professionally, and holistically.”
With Fraser holding the belief that success is not just about what you achieve, but about how many lives you touch along the way, SPLASH Magazines was super lucky to get the chance to talk with him and have him touch ours!
SPLASH Magazines: What do you feel separates those who can do, and those who can only talk about it?
GORDON FRASER: I think it’s fear. Fear of success and/or a fear of failure with an insufficiency of courage to take action and get behind oneself on the side.
We all know the “I’m gonna’s…” in our lives – I’ve been one of them myself, to be fair; we can talk about how amazing something is going to be and then freak out, “Put that particular dream in a box” store it at the back of the closet, forget about it, then re-discover years later covered with dust and regret. It’s a bummer.
On the whole, I’ve been lucky. Starting a business and being in survival mode from day one was an excellent, motivating space for me. The fear of poverty was greater than my fear of failure, so I used the negative to propel me to the positive.
What I will say is you’ve got to be careful when announcing goals to the world (and then not pursuing them) …it can lead to a lack of trust. People are always watching.
SPLASH: Was there a defining moment or event that helped you understand how your motivational level differed from most others?
FRASER: I’ve always been driven and highly motivated for things that interest me or that I especially want. Clear, time-orientated goals with a compelling reason as to why you have to succeed works for me. Every opportunity I’ve entered into or had a passion for was on a “no matter what” basis.
In my creative marketing business, the pressure and expectation on me to succeed were far more significant than for many others because I went “first,” so to speak, so the spotlight was always on.
In order for others to succeed, my goals had to be bigger than everyone else’s. My business was unknown, and there was no evidence or proof of success in my market. Someone had to create the permission structure. That was me.
My motivation to be in the top 1% enabled those in my organization by default to duplicate my achievements or inhabit the 99%. If I had lower motivation and goals in those early days, I would have limited their chances of success.
SPLASH: Originally, you were known as “the man in a woman’s world.” Can you tell us more about that?
FRASER: This is nearly 20 years ago. When I started my creative marketing business, it was dominated by women – think of the “Avon Lady” or Mary Kay and the pink Cadillac. Yes, men were selling personal care and nutrition, but in terms of leadership, I’d say there were only one or two men in the top 100 globally in my sector. The number really was negligible – men were not selling beauty products.
I didn’t care. It has always been my belief that if a product has excellent fundamentals, is highly consumable, and fit for purpose; there’s marketplace demand, timing and trends, and a vast and expanding market, then it doesn’t matter what it is; it’s a great business opportunity.
It took 18 months of hard work and effort to become the first man to be promoted to Executive National Vice President with Arbonne and the first to hit over $1m in accumulated monthly sales in its international market; this wasn’t typical, [for typical results: earnings.arbonne.com].
As a result, I became the poster boy for Arbonne, and, as we know, like attracts like. Today, the majority of top-earning men in leadership positions are within my organization.
Business is business – the rest is ego.
SPLASH: For most people, their road to success is only laid with good intentions. Is it possible for anyone to really self-actualize? And if so, why?
FRASER: I think you can self-actualize whether the intentions are good or bad. For me, it’s subjective and depends on each individual’s core values and ethics.
From my experience, people with good intentions are more likely to succeed and then sustain that success for longer as they move through their physiological, safety, belonging and, love, esteem needs. You can fake it for a while, but if you want to create a good culture and stability, eventually, you’ve got to do the work on yourself. In order to achieve long-term success, investment into personal growth is of paramount importance.
Anyone can self-actualize; it’s a decision and a mindset, and for men, the purpose aspect trumps all. No purpose = No Bueno.
SPLASH: What is the one thing you might say to someone reading this article to motivate them to make the life changes they want for 2025?
FRASER: Opportunities come and go all the time, but I think we might get, maybe, one or two massive sliding doors golden chances in our lifetimes.
The thing is, sometimes they don’t come gift-wrapped quite in the way we want. Tiffany box vs brown paper bag. That doesn’t mean it isn’t the right opportunity for you. That was me. I thought my success would come from my Acting career. I didn’t have a massive passion for lipstick, and I wasn’t sure about the industry, but I knew what was being offered was right for me at the right time. So, I did it.
My succeeding in an opportunity I had fear around ironically led me to the life I wanted to live all along, but I had to tread the path less traveled first in order to realize this.
I would encourage you to do your due diligence around your opportunity, and if the fundamentals are right for you and you think you can succeed, don’t let ego cloud your judgment.
As Nike says, “Just do it.”
For more information please visit: GORDON FRASER
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